Heritage Canada - The National Trust encourages Canadians to protect and enhance places of historic significance. When they approached OpenConcept, HCF was managing a membership database offline and separate from their website.
I'm the first to admit that search engine optimization is important. I know that there is a lot to be learned about how to drive people to your site and ensure that they keep coming back to it. Two years ago it was estimated that there were 63 billion pages indexed by search engines. How will your site show up in the first pages of Google results if you don't get an edge over everyone else?