We need to find better means to nurture those people who code, document, and design for Drupal!
Scratching an itch is great, but it isn't sustainable. It's clear that there are just too many projects which are not being well maintained. Ultimately, I'd like to have everyone who is benefiting from Drupal find a way to contribute back. There are a lot of successful Drupal shops, so this seems like a great place to start a challenge.